What Is a Listing Agent? What They Do and How to Pick One
CallARealtor is an independent information site, not a real estate brokerage, and is not affiliated with the National Association of REALTORS®. Guides are general information, not legal, tax or financial advice. Rules vary by state.
A listing agent, also called a seller's agent, represents the homeowner when a property is sold. If you're thinking about selling, this is the person who prices, markets and negotiates the sale for you.
What a listing agent does
- Prepares a comparative market analysis to suggest a list price
- Advises on repairs, staging and timing
- Arranges photos, the MLS listing and showings
- Reviews offers with you and negotiates price, terms and repair requests
- Coordinates with the buyer's agent, title or escrow, and attorneys (where used) through closing
The listing agreement
You'll sign a written listing agreement. Common types:
| Type | What it means |
|---|---|
| Exclusive right to sell | The agent is paid if the home sells during the term, whoever finds the buyer. The most common type. |
| Exclusive agency | The agent is paid unless you find the buyer yourself. |
| Open listing | Several agents may market the home; only the one who brings the buyer is paid. |
Read the term (length), the cancellation terms, and exactly what the agent will be paid. Commissions are negotiable; see our realtor commission guide.
Questions to ask
- How did you arrive at this price, and which recent sales did you use?
- What's your marketing plan, and what does it include?
- How many homes like mine have you sold recently in this area?
- Who will I deal with day to day?
- Can I end the agreement early if I'm unhappy?
Always confirm the agent's license on your state's real estate commission website.
Listing agent vs. buyer's agent
The listing agent works for the seller; a buyer's agent works for the buyer. In some states one agent or brokerage can represent both sides (dual agency) with written consent, and some states restrict it.
Tell us whether you're buying or selling and where, and we'll try to connect you with a local agent. Talk to an agent